Fem Therapeutics

Canadian Women’s Health Medtech Startup Wins Over Audience at MedCity INVEST

Fem Therapeutics won the audience choice award in the Canadian PItch contest at MedCity INVEST in Chicago this week. It competed with Reach Orthopaedics , PragmaClin Research, and OPTT Health.

By Stephanie Baum

Payers

Shifting the Payer Landscape with Health Tech

A new eBook from HLTH and MedCity News captures how health insurers and their partners are using health tech to improve the patient experience.

By Stephanie Baum

Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

By PurpleLab